UX / UI Design for LIV Watches
Miami-based LIV Watches hired The Flying Head to provide UX/UI design for their new e-commerce website, along with some printed materials.
LIV watches are beautifully designed, Swiss-made timepieces that, despite their high quality, are more affordable than other watches of similar caliber.
When we first met in person, the spirit of the LIV brand was already apparent and extremely tempting to work with. While designing their landing page, my aim was to take what they had and breathe some life into it with compelling Interface graphics and imagery that juxtaposed an active lifestyle with something dark, fashionable and majestic.
“It is my sincere conviction that Mathew Freeman is a valuable creative force for any company. He’s managed to elevate our corporate branding aesthetic and maintain that image on every product label, print advertisement and email newsletter. Customers regularly praise our ever-changing website, our shopping bags and all of our signage.”Michele Cohen